Benefit N°3 – CRM M&A : Better engage customers with personalized Marketing

Align Marketing and Sale to retain & gain more customers

The customer servicing team needs to regularly distribute information to Customers. Information such as deal flow reports, or newsletters, need to be distributed in a personalized and timely fashion across different channels.

Automation is a fantastic way to boost your nurturing marketing. Used correctly, it can streamline common tasks. It can also eliminate the tedium of manual processes, and speed up your entire marketing and sales lifecycle.

Using a Marketing Automation Tool, you are always communicating with potential customers – and devise email and landing page templates that can be adapted to suit the individual requirements of each campaign.

Furthermore, by synchronizing your CRM and Marketing Automation tool, you can leverage this information. In other words, you will engage, nurture and eventually convince your leads to convert to customers.

Supercharge your MQL to SQL Conversion

Salesforce allows you to build powerful automated lead conversion workflows. This allows you to re-engage with your neglected marketing leads at scale. Also, it will not burden your sales team with old lead follow-up.

Marketing Qualified Lead, normally identified as MQLs, are characters who have specified they’re more engrossed than other leads. However, not moderately set to entirely compel.
Sales Qualified Leads as SQLs are characters that your sales team has acknowledged as ready for an uninterrupted sales follow up.

What should I know about MQL to SQL conversion?

The MQL to SQL conversion rate is the calculation of marketing qualified leads that are being converted into sales qualified leads. The formula for calculating your MQL to SQL conversion rate is moderately simple:
(Number of SQLs / Number of MQLs = MQL to SQL Conversion Rate).

As mentioned above, MQL converts to SQL once they are ready to connect with your sales team. Yet, MQLs may have indicated an interest in your business. They may not be willing to buy at the moment, but they will respond to nurturing. Therefore, MQLs occur during the lead generation and early lead nurturing stages.

In contrast, your SQL may have asked for a one-on-one with your sales department. They may have also signed up for the demo of your product. In most cases, they reach such stages after your marketing team nurtured them. Therefore, SQLs occur further down the line in the sales funnel.

Please contact us if any questions