Collect and organize data relating to customer interactions
Building good relationships and following up on prospects and customers is crucial to acquiring and retaining customers, two imperatives at the heart of the CRM function. Here we will discover 2 Salesforce features that enable it:
1. View your activity history in the activity timeline.
It’s like a centralized activity control point for everything related to the records you are viewing. All calls, questions, negotiations and interactions of prospects and customers are recorded and accessible to the entire team through a contact management system.
This allows the sales and customer service teams to be more efficient in terms of follow-up, progress of cases and customer history.
In addition you can view reports and dashboards on your interactions with customers and prospects. And also set up alerts like neglected accounts.
2.Integration of information collected on social networks including LinkedIn
With the integration of social networks and contact management, it is easy to know who knows who, who is talking to whom, who are the key players and influencers to contact and thus get an idea of who will be able to do the presentations.
Salesforce / LinkedIn Synchronization is a feature that allows Sales Navigator to associate LinkedIn profiles (members or companies) with leads, contacts, and accounts in your CRM.
Asklogix is a CRM software vendor, based on the Salesforce platform, designed for Financial Services.