Align Marketing and Sale to retain and gain more customers
Fund marketing is a reality today. The automation of these processes helps to reshape the financial strategies of all companies. In short, if information is power, good management is also the key to success. Interested? Stay with us to learn more.
The investor servicing team needs to regularly distribute information to Investors. Information such as performance reports, Fund Manager newsletters or new fund launches all need to be distributed in a personalised and timely fashion across different channels.
What is automation?
Automation is a fantastic way to boost fund marketing. In other words, if used correctly, it can streamline common tasks and eliminate the tedium of manual processes. It can also speed up the entire marketing and sales lifecycle.
What are the advantages?
Using a Marketing Automation Tool, you are always communicating with potential investors – and devise email and landing page templates that can be adapted to suit the individual requirements of each campaign.
Furthermore, by synchronising your CRM and Marketing Automation tool, you can leverage this information to engage, nurture, and eventually convince your leads to convert to customers.
Fund marketing and CRM
Finally, it is important to note that customer relationship management is the gateway for contemporary companies. If you want to strengthen ties with your current or potential customers, do not hesitate to hire our services.
As we have explained, a CRM service helps in enterprise resource planning. It achieves this by constantly updating data. In short, it seeks to generate a good exchange of experiences between the organizers, the commercial team and the clients.
A company with a customer-focused market will be successful. Over the years the alternatives to attract customers have changed, now we must engage with them, empathize with their lives. Undoubtedly, with a CRM service it is totally possible.
Asklogix is a CRM software vendor, based on the Salesforce platform, designed for Financial Services.