Currently, the Hedge Fund Industry is in a state of change where today’s industry field is becoming extremely complex, regulated, and more competitive.
As the industry continues to search for growth, obtaining clients has become more difficult due to large market share ownership by the big Hedge Funds. Economic downturn is making it a problem to realize top-line growth, placing a higher emphasis on improving profits by way of cost management.
Nothing else directly affects loyalty or the ability to consolidate accounts like relationship building activities. If you implement an operational business CRM (Customer Relationship Management) solution, well defined, quantifiable effects will happen to your organization.
There are 4 crucial customer centric areas that will be affected by a robust CRM solution as Salesforce, creating long-term relationships with investors:
• 360° customer view • Targeted marketing for growth and retention • Incorporated, multi-channel services and sales • Efficient management of distribution channels
Askerteam has built a CRM application that is built specifically for Hedge Funds. As a tool that supports investor relations, a Hedge Fund CRM gives funds the ability to centralize all of their investor data, including contacts, documents and correspondence while also allowing investors to access fund information at any time, including transaction history, account balance statements and other investment data. Our Cloud CRM platform makes managing your large network of investors easy. It lets you track their balance and capital activity.
Integration is one of the most important features of any CRM. These applications should not create more problems or require more time than employees have to devote. CRMs generally come fully integrated with key applications, i.e. Microsoft Outlook, or Prequin, which lends to more flexibility and less time and money spent on coordination between multiple applications.
CRMs also act as great sales and marketing tools for hedge funds. These are the 3 key features of the CRM Hedge Fund we offer:
• Investors marketing journey Most applications come with mass emailing capabilities, which allow funds to quickly and easily communicate with all investors and potential investors, while also giving investors the immediate information they require. We provide a Client journey mapping (CJM) of the end-to-end experience that an investor has with an asset manager. It is comprised of all the different types of interactions that investors have with an asset manager, both as a prospect and a client.
• Pipeline Management Funds can also manage their sales pipeline and create performance estimates, among other things, all from one platform. A CRM platform can help you speed up and automate your processes. You can manage your relationships with investors prospects, keep track of contacts, and streamline your sales and marketing efforts – all from one place.
• Investor Portal Another increasingly popular feature within CRMs is an investor portal or Extranet – a secure site where investors can log in to download specific reports made available by the fund. By giving investors easy access to relevant documents and reports, funds can increase confidence and satisfy growing demands.
In today’s marketplace, when competition for investors is more difficult than ever, a CRM might be just the thing an investor is looking for in a fund. It can be seen as a true investment in a firm’s business, in its appearance and professionalism. When it all boils down, operating with a hedge fund CRM (think Ledgex CRM!) and eliminating disorganized spreadsheets and Word documents could be what sets your firm apart from the rest.
As a conclusion, Hedge Funds organizations today are facing unprecedented competition and a sluggish economy, so building a customer-centric company will help ensure long-term success.